If web pundits and online marketing experts are to be believed then it is essential for each business to have a website. Unless you have a website, they tell you, you are in the dark ages and your business has no chance of growing. No doubt there are advantages to having a well designed website that can become a prime marketing tool but it does not develop into a money spinner just like that.
A website must be well designed and this means an attractive layout and content written by experts. It does not end with designing and hosting a website. It is the post hosting work that is what generates traffic. There is an involved and complicated as well as expensive SEO process one must engage in should one wish to make the website a tool that promotes business. Maintaining a website just as a reference source for company profile and products is not of much use. Then there is the annual recurring cost of domain renewal and hosting charges businesses must consider. Without the vital SEO push the website cannot achieve much and SEO must be an ongoing process if one needs to be found easily on search engines, a recurring expensive process.
On the other hand, there are dozens of paid and free business listing sites in India. These top business listing sites are well known in industry circles and are visited by buyers and sellers. These top business listing sites India based have the resources and personnel to promote their portal and, in the process, promote the business of those who list their businesses on such sites. Such sites charge an annual subscription for small businesses to list their company. They also offer the service of hosting a few web pages for the client and channel inquiries to such users. It has been found that such sites generate more meaningful inquiries that are converted into sales and small businesses and industries find it worthwhile to invest here as opposed to having their websites. In fact, it is possible for small businesses to just list their company on top b2b business directory because they get inquiries that are translated to orders whereas their website, if they have one, does not do anything for them.
Of course there are drawbacks. One is that the top business listing sites will display products from various manufacturers to anyone who searches their site and there is competition but still, there are chances of a subscriber receiving orders from the b2b business directory. This model has been so successful for many businesses that they do not find the need to have a website of their own at all.
One must also consider free web listings for businesses opposed to paid online business directory listings. The free sites are perceived to have less credibility while paid sites are better organized and offer quite a few benefits apart from the possibilities of orders being generated. A local business, for example, would benefit more from local business listings than a website.