Business owners need to find buyers and sellers in order to grow their business. In the times before the internet they had access to local, national and international level printed directories. Buyers looking for products could refer to these directories as could sellers. However, the internet and rise of business to business sites has changed all that and led to the decline of printed directories as a reference source and marketing tool. Even the once popular yellow pages have gone online. Businesses need to adapt to changing times.
There are over 100 paid and free business listing sites in India. The model of operation of these business listing sites India based vary widely. Top business listing sites may have extended B2B features and allow those registering to host their pages on their site and showcase products. Usually these are paid sites and one must pay a subscription fee for listing their company for a year or shorter period. Such business listing sites India based have a global exposure and those who subscribe to their services may expect to receive inquiries from all over.
Free business listing sites may have limited features. Their main service offering allows people to register and list their company and describe their products in brief, working more like a classified online platform. These are quite popular with individuals and small businesses with limited budgets for marketing. These sites may categorize listing according to cities or regions and lhave well defined product categories as well.
There are hundreds and thousands of small businesses and professionals whose needs vary. Their requirement is primarily to get local customers. Some sites specialize in local business listings confined to specific cities. Such services may be free or may be on chargeable basis. A business can register for one or more locations and pay accordingly.
There is yet another category and that is the online yellow pages floated by organizations that used to print yellow pages. Here again listings are brief with only a sentence or two allowed for people to describe their services and the listing may be free or paid, with paid subscriptions receiving preferential listing treatment.
Which one should a business choose? One may start with free web listings for business offered by some sites and observe the response. It all depends on the traffic these sites receive. A good way to check for traffic and rankings is to check their positioning on alexa.com. By judicious use of paid listing on b2b business directory and free web listings for business one can receive inquiries and translate these into orders. Then there are segment specific top business listing sites in India, with some catering to textiles, some to industries and some for plastics, civil and construction segments of business. A textile trader or manufacturer may find it to his advantage to list on business listing sites India based that cater to textiles, garments and fabrics, for instance. At the same time one must devise a strategy to list on other sites that offer paid and free web listings for business. It is all about getting maximum exposure at minimum cost. Start with free business directories, and, as business grows, try out the paid sites.